Hawaiian Punch Short-Cycle

Marketing Problems Applications and Decisions (74-232) Odette School of Business, University of Windsor II. Short bicycle Key person and his / her position in the organizationKate Hoedebeck, director of commercialize for Hawaiian Punch at Cadbury Schweppes Americas Beverages. Key issueTo prepare the 2005 Hawaiian Punch business marketing plan and coordinate the newly unify version of the three companies. Sub issues 1. How will they increase market dower? They already are the number 1 fruit punch tope sold in the U. S. 2.How will two distinct manufacturing, sales, and distribution networks to line of credit and sever an identical beverage for the same customers fare? 3. Determining the roles separately will play in sales, profitability, and equity of the Hawaiian punch brand. 4. leave behind Cadbury Schweppes restructure for branch take focus away from maintain market leadership? 5. Can they achieve sales need to capture an amiable profit margin? 6. What are the potential competitor reactions? Why in a flash? The 2005 business marketing plan is one of the key factors to ensure booming growth with the newly consolidated corporations.We are currently towards the end of 2004. By when must the key person make this close? (Include your reason for this eon frame)To allow sufficient time for the plan to be properly implemented, Hoedebeck should rich person it complete by September 1st, 2004. Stakes what does the organization stand to exculpate or lose if it makes a good or bad finish? Potential benefits of a good decisionPotential costs of a bad decision Increased profitsDecreased profits Maintained market leadershipFailed return line alter forwarding strategyLoss of focus from core competencies Expanded product lineBankruptcyLarger target marketLost jobs laughing(prenominal) retailers and foodservice customersFailed marketing strategy Competitive sustainability Over/under estimation of product or brand line More convenient for distribution and r etailersWrong instruction in her analysis Questions you should ask yourself as you complete the Long troll 1. Who are Hawaiian Punchs competitors? 2. What stage of the product heart style is their fruit punch beverage in? 3. What pricing/promotion strategy should they use for their product? 4. How will the consolidation impact growth? 5. What is their brand positioning? 6. What is their product line and pricing?