Thursday, July 25, 2019

E-Marketing Case Study Example | Topics and Well Written Essays - 1500 words

E-Marketing - Case Study Example This is an essential component of implementing any marketing strategy by each of the above practitioners. However, with the extension of the 4Ps to envisage 7Ps, there was a better reflection of the market with the inclusion of people, processes, and physical evidence (Chaffey, 2009). Therefore, the product mix strategy is the total number of product lines that consumers enjoy from a specific company. Google provides industrial services as a form of its products. Some of the services include the provision of an advertising platform and the search technology service. Their products are categorized into business, advertising, and Google store solutions. The company uses the List price strategy, in order to determine the prices of its products. Prospective consumers are offered with the basic price or the normal price. In promotion, Google offers its search results with no accompanying advertisements, which attracts most users. Google applies the expansion strategy as the major product mix strategy. The internet is Google’s place, where it offers the consumers the ability to utilize their services online. Being the largest search engine the company ensures that it makes its brand name the core product. The fundamental features of the products that Google prod uces meet the needs of the consumer. Positioning of the company’s product in the internet market is the main source and determinant of the profits enjoyed by the company. For instance, it acquisition and partnership with a part of Yahoo has made it to have a market share of over 80 percent. Therefore, the position of Google as a company is the image that its products project. This image is compared to the competitive products and other products offered by other competing companies (Fernandes, Gouveia & Pinho, 2012). Facebook came into existence in the year 2004. Since then, the company has grown to be the largest social internet connectivity site that

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